Corporate taxonomies can open up the big picture
Brant Cruz
(Brant Cruz is a vice president and team general manager at Chadwick Martin Bailey Inc., a Boston market strategy firm dedicated to creating competitive advantage through advanced, custom market research deliverables. He can be reached at bcruz@chadwickmartinbailey.com)
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Abstract
What separates companies that survive from ones in overdrive? One answer is a corporate taxonomy. This new twist on the practice of strategic segmentation helps a diverse company keep its market segments in an overall, strategic perspective, permitting it to adapt more easily to new opportunities. It affords the big picture that allows companies to seize new opportunities.
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Citation
Cruz, B. (2004), "Corporate taxonomies can open up the big picture", Handbook of Business Strategy, Vol. 5 No. 1, pp. 247-251. https://doi.org/10.1108/10775730410494972
Publisher
:Emerald Group Publishing Limited
Copyright © 2004, Emerald Group Publishing Limited