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Corporate taxonomies can open up the big picture

Brant Cruz (Brant Cruz is a vice president and team general manager at Chadwick Martin Bailey Inc., a Boston market strategy firm dedicated to creating competitive advantage through advanced, custom market research deliverables. He can be reached at bcruz@chadwickmartinbailey.com)

Handbook of Business Strategy

ISSN: 1077-5730

Article publication date: 1 December 2004

Abstract

What separates companies that survive from ones in overdrive? One answer is a corporate taxonomy. This new twist on the practice of strategic segmentation helps a diverse company keep its market segments in an overall, strategic perspective, permitting it to adapt more easily to new opportunities. It affords the big picture that allows companies to seize new opportunities.

Keywords

Citation

Cruz, B. (2004), "Corporate taxonomies can open up the big picture", Handbook of Business Strategy, Vol. 5 No. 1, pp. 247-251. https://doi.org/10.1108/10775730410494972

Publisher

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Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited