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Getting everybody on the same page

Craig R. Stokely (Craig R. Stokely founded The Stokely Partnership Inc., based in the Chicago area, in 1992 to improve client performance and profitability through growth. Mr Stokely has over three decades of broad experience in successfully building businesses and brands.)

Handbook of Business Strategy

ISSN: 1077-5730

Article publication date: 1 December 2004



Think of a company or organization that you really respect. Chances are that the firm you choose is particularly effective in its communication with all of its constituents – employees, customers, suppliers and shareholders. And why is this? Because today’s marketplace is characterized by constantly changing success requirements.



Stokely, C.R. (2004), "Getting everybody on the same page", Handbook of Business Strategy, Vol. 5 No. 1, pp. 171-172.



Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited

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