Strategic reframing in view of a business upturn

Abstract

The economic cycles are like the weather, largely unpredictable. After an extended period of rain, most likely the sun will shine again. After a long and damaging downturn, some economists are now forecasting a recovery. Of course, economists are at their best when they predict the past, and caution may still be in order. Be it as it may, crisis management is like antibiotics; it can be very effective, but it cannot be prescribed for an extended period of time. So, the time has come for the leadership to assess the impact that the slump has had on the organization and to take a fresh look at the strategic options.

Citation

Sussland, W.A. (2004), "Strategic reframing in view of a business upturn", Handbook of Business Strategy, Vol. 5 No. 1, pp. 147-152. https://doi.org/10.1108/10775730410494251