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Strategic reframing in view of a business upturn

Willy A. Sussland (Dr Willy A. Sussland is an independent consultant specializing in strategic and organizational effectiveness. Author of several books and many essays, he taught post‐graduate courses on strategic management and business excellence at the Swiss Federal Institute of Technology, Lausanne, and at the Ecole Nationale Ponts et Chausées, Paris. He can be reached at

Handbook of Business Strategy

ISSN: 1077-5730

Article publication date: 1 December 2004



The economic cycles are like the weather, largely unpredictable. After an extended period of rain, most likely the sun will shine again. After a long and damaging downturn, some economists are now forecasting a recovery. Of course, economists are at their best when they predict the past, and caution may still be in order. Be it as it may, crisis management is like antibiotics; it can be very effective, but it cannot be prescribed for an extended period of time. So, the time has come for the leadership to assess the impact that the slump has had on the organization and to take a fresh look at the strategic options.



Sussland, W.A. (2004), "Strategic reframing in view of a business upturn", Handbook of Business Strategy, Vol. 5 No. 1, pp. 147-152.



Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited

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