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Authentic communication: motivate by aligning thought and action

Elaine Crowley (Executive coach and organizational development consultant, Elaine Crowley, is founder and president of a Boston‐based firm that prepares leaders and their organizations to meet today’s complex business and personal challenges. The Crowley Group partners with clients to navigate change. For more information, visit

Handbook of Business Strategy

ISSN: 1077-5730

Article publication date: 1 December 2004



Cynicism is the most pervasive, destructive disease in organizations today. At its most public, it brings down companies and their leaders. A high‐profile CEO encourages employees to invest their retirement savings in company stock while, at the same time, selling off his own shares.



Crowley, E. (2004), "Authentic communication: motivate by aligning thought and action", Handbook of Business Strategy, Vol. 5 No. 1, pp. 93-99.



Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited

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