TY  - JOUR
AB  - Companies spend millions of dollars toward the compilation of data, and that doesn’t even include human capital costs. But to what end? Do companies truly make the best use of customer data to reach, influence, and service their customers? Or are they missing the mark in capitalizing on their data assets?
VL  - 5
IS  - 1
SN  - 1077-5730
DO  - 10.1108/10775730410494152
UR  - https://doi.org/10.1108/10775730410494152
AU  - Hochhauser Richard
PY  - 2004
Y1  - 2004/01/01
TI  - Data strategy: a critical component of marketing success
T2  - Handbook of Business Strategy
PB  - Emerald Group Publishing Limited
SP  - 227
EP  - 232
Y2  - 2024/04/20
ER  -