TY  - JOUR
AB  - In most organizations, the marketing department is one of the last areas to embrace enterprise technology. Tools and desktop applications have dominated the environment, but with the adoption of customer relationship management (CRM) systems and e‐mail marketing solutions, marketers are starting to see the benefits that large‐scale automation can bring, including increased efficiencies, more accurate reporting capabilities, and reduced costs. However, this is just the beginning. There are a few key marketing technologies that not only improve bottom line results, but also impact on the top line.
VL  - 5
IS  - 1
SN  - 1077-5730
DO  - 10.1108/10775730410494099
UR  - https://doi.org/10.1108/10775730410494099
AU  - Smith Christine
PY  - 2004
Y1  - 2004/01/01
TI  - Technology for marketing: new solutions that deliver top and bottom line benefits
T2  - Handbook of Business Strategy
PB  - Emerald Group Publishing Limited
SP  - 287
EP  - 292
Y2  - 2024/04/25
ER  -