Want to accelerate organic growth? Retool your marketing factory!

Bob Lurie (Bob Lurie is a director of Monitor Group, Cambridge, Massachusetts and CEO of Monitor’s M2C subsidiary.)

Handbook of Business Strategy

ISSN: 1077-5730

Publication date: 1 December 2004


In 1980 at the Ford Motor Company, quality wasn’t job one; survival was. Buffeted by stagnant product lines, hidebound management practices and nimbler Japanese competitors, the once‐dominant car maker was on its way to losing $1.6 billion – its first loss since going public. Ford cars were too often poorly built and out of step with the marketplace. The problem: a fragmented organizational structure that made producing new models a frustratingly slow, cumbersome and inefficient process.



Lurie, B. (2004), "Want to accelerate organic growth? Retool your marketing factory!", Handbook of Business Strategy, Vol. 5 No. 1, pp. 253-256. https://doi.org/10.1108/10775730410494062

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