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Not taught in business schools: cultivating creativity

Michael H. Shenkman (( is president of the Strategic Implementation Group of Keystone International, Inc., a consulting firm in Albuquerque, New Mexico, specializing in leadership development and organizational change. Website:

Handbook of Business Strategy

ISSN: 1077-5730

Article publication date: 1 December 2004



Gwen, an executive that I mentor, was in the process of carving out a business of her own. We met in an outdoor café, on a beautiful spring day in Albuquerque. I like to meet my clients in settings such as this now and then as these places sometimes relax them and free up the conversation. On this day, Gwen took full advantage of the setting. She brought a sketchbook with her, containing the artwork she had done during a course she had just completed.



Shenkman, M.H. (2004), "Not taught in business schools: cultivating creativity", Handbook of Business Strategy, Vol. 5 No. 1, pp. 65-72.



Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited

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