Changing the corporate mindset: focus on the external, not the internal

Deborah House (A business and profitability strategist, is the founder and CEO of The Adare Group, a strategic profitability‐consulting firm with headquarters in the Chicago area. She can be reached at DHouse@TheAdareGroup.com.)

Handbook of Business Strategy

ISSN: 1077-5730

Publication date: 1 December 2004

Abstract

Profit margins are easily destroyed when companies focus on internal issues versus the external conditions that affect customers. Revenue comes from the outside, from customers buying products or services, not from implementing new technology, re‐engineering business processes or building great teams. Focusing on external forces increases the bottom line. In fact, by shifting to an external focus, companies can often increase profits from 5 to 10 percent.

Keywords

Citation

House, D. (2004), "Changing the corporate mindset: focus on the external, not the internal", Handbook of Business Strategy, Vol. 5 No. 1, pp. 161-165. https://doi.org/10.1108/10775730410493964

Download as .RIS

Publisher

:

Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited

Please note you might not have access to this content

You may be able to access this content by login via Shibboleth, Open Athens or with your Emerald account.
If you would like to contact us about accessing this content, click the button and fill out the form.
To rent this content from Deepdyve, please click the button.