TY  - JOUR
AB  - Umbrellas always sell well when it is raining. After a major hurricane hit Miami last year, Home Depot shipped in plywood from nearly every store in the southeast and still couldn’t keep up with the demand. Profiting by creating natural disasters is, of course, the stuff of comic books and spy novels, but recognizing and satisfying unmet needs is the key tenet of the demand chain.
VL  - 5
IS  - 1
SN  - 1077-5730
DO  - 10.1108/10775730410493766
UR  - https://doi.org/10.1108/10775730410493766
AU  - Bingham Curtis N.
PY  - 2004
Y1  - 2004/01/01
TI  - Creating “insatiable demand” – leverage the demand chain to expand your customer base and your revenue
T2  - Handbook of Business Strategy
PB  - Emerald Group Publishing Limited
SP  - 209
EP  - 215
Y2  - 2024/04/25
ER  -