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Communication with cojones[1]

Lud Romano (Communications expert and managing director of Alive Communications, London, specializing in live‐event, exhibition and video design and promotion.)

Handbook of Business Strategy

ISSN: 1077-5730

Article publication date: 1 December 2004



The role of internal communications has become a pinnacle for the modern‐day office, where political correctness and contemporary management techniques claim to put employees in the driving seat next to employers. The virtually flat‐structured companies that have emerged proclaim that staff and management are equally responsible for the culture and the course of their companies. Ideas that were previously exclusive to management have gradually been put to the floor and the importance of internal communications recognized. Why then is it executed so poorly?



Romano, L. (2004), "Communication with cojones[1]", Handbook of Business Strategy, Vol. 5 No. 1, pp. 101-102.



Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited

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