The role of internal communications has become a pinnacle for the modern‐day office, where political correctness and contemporary management techniques claim to put employees in the driving seat next to employers. The virtually flat‐structured companies that have emerged proclaim that staff and management are equally responsible for the culture and the course of their companies. Ideas that were previously exclusive to management have gradually been put to the floor and the importance of internal communications recognized. Why then is it executed so poorly?
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