Cognitive excellence: our people are our most important asset

George Elliott (( is a partner with Elliott‐Luepker & Associates, Inc., a Ponte Vedra Beach, Florida‐based consulting firm specializing in reducing organizational structural cost. Mr. Elliott’s career includes positions as Vice President and Group General Manager of TRW’s Aircraft Components Group, Senior Vice President of Sales and Marketing, and Vice President of Worldwide Purchasing, at International Harvester as well as Works Manager and a wide array of line and staff positions during a 13‐year career at Deere & Company.)

Handbook of Business Strategy

ISSN: 1077-5730

Publication date: 1 December 2004


I once heard an employee say: “If this company would only treat me as well as they do their machine tools, I would be a happy camper. They are constantly spending money on testing, upgrading, monitoring and attempting to get the best they can from their machine tool investment. Their consistent objective is Six‐Sigma production quality.” An interesting thought …



Elliott, G. (2004), "Cognitive excellence: our people are our most important asset", Handbook of Business Strategy, Vol. 5 No. 1, pp. 187-190.

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