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Broadband takes off: finally cruising the information superhighway

William E. Halal (Professor of Management at the George Washington University, Washington DC, USA)

On the Horizon

ISSN: 1074-8121

Article publication date: 1 June 2004



Uses the recent penetration of broadband through the 30 percent adoption level to explore its likely impact on society. Drawing on a variety of trend data and examples like South Korea where broadband is used by 75 percent of the population, briefly examines the rise of e‐commerce, entertainment on demand, distance education, telemedicine, and bringing developing nations online. After a long delay, it seems that the promise of cruising down the information superhighway may soon become a reality.



Halal, W.E. (2004), "Broadband takes off: finally cruising the information superhighway", On the Horizon, Vol. 12 No. 2, pp. 94-96.



Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited

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