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Benchmarking: a tool for Web site evaluation and improvement

Kelsey L. Johnson (Kelsey L. Johnsonis an Internet Consultant, based at DeKalb, IL, USA.)
Mark M. Misic (Mark M. Misic is Director of Technology Resources and College Support Services, College of Business, Northern Illinois University, DeKalb, IL, USA.)

Internet Research

ISSN: 1066-2243

Article publication date: 1 December 1999

2903

Abstract

Although benchmarking has touched many areas of an organization, including information systems, very few examples are available on how this powerful methodology can be used to specifically address one of the fastest growing elements within information systems – the World Wide Web. This paper presents a case study on how benchmarking was used to determine how one organization’s Web site compared to Web sites of related schools and professional organizations. The results of the benchmarking study provided a measure of how our Web site compares to the sites of related organizations, ideas on how we may further enhance our site, and also a way to regularly evaluate our site.

Keywords

Citation

Johnson, K.L. and Misic, M.M. (1999), "Benchmarking: a tool for Web site evaluation and improvement", Internet Research, Vol. 9 No. 5, pp. 383-392. https://doi.org/10.1108/10662249910297787

Publisher

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MCB UP Ltd

Copyright © 1999, MCB UP Limited

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