TY  - JOUR
AB  - It is estimated that gambling on the Internet will be worth as much as $3bn by 2001. Gambling via interactive technology is already underpinned by two recent changes in consumer behaviour. First, increasing familiarisation with interactive technology and second, by changes in the way the gambling market operates. These already changing behaviour patterns, signal the success drivers on which gambling on the internet can build. The implications of this new leisure consumption pattern are discussed and the paper concludes that the synergy between marketing gambling and technology will transform the production and consumption of gambling.
VL  - 9
IS  - 4
SN  - 1066-2243
DO  - 10.1108/10662249910286798
UR  - https://doi.org/10.1108/10662249910286798
AU  - Brindley Clare
PY  - 1999
Y1  - 1999/01/01
TI  - The marketing of gambling on the Internet
T2  - Internet Research
PB  - MCB UP Ltd
SP  - 281
EP  - 286
Y2  - 2024/04/24
ER  -