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The importance of trust in electronic commerce

Pauline Ratnasingham (Lecturer, Department of Information Systems, University of Melbourne, Victoria, Australia)

Internet Research

ISSN: 1066-2243

Article publication date: 1 October 1998

8241

Abstract

In this paper a new concept “trust”, and how it influences the process of managing the security of an organization operating in an electronic commerce environment has been introduced. Pragmatically, the study suggests awareness for organizations entering into electronic commerce and theoretically the study aims to develop a framework of trust and security for electronic commerce thus providing a set of guidelines for secure electronic commerce.

Keywords

Citation

Ratnasingham, P. (1998), "The importance of trust in electronic commerce", Internet Research, Vol. 8 No. 4, pp. 313-321. https://doi.org/10.1108/10662249810231050

Publisher

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MCB UP Ltd

Copyright © 1998, MCB UP Limited

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