Get linked or get lost: marketing strategy for the Internet
Alicia Aldridge
(Associate Professor in the Department of Marketing, Walker College of Business, Appalachian State University, Boone, North Carolina, USA)
Karen Forcht
(Professor in the Department of Information and Decision Sciences, College of Business, James Madison University, Harrisonburg, Virginia, USA)
Joan Pierson
(Professor in the Department of Information and Decision Sciences, College of Business, James Madison University, Harrisonburg, Virginia, USA)
8311
Abstract
Develops detailed marketing strategy recommendations for online commerce based on the general popularity of the Internet, the unique nature of doing business there, and how its attributes may be utilized for a successful marketing presence.
Keywords
Citation
Aldridge, A., Forcht, K. and Pierson, J. (1997), "Get linked or get lost: marketing strategy for the Internet", Internet Research, Vol. 7 No. 3, pp. 161-169. https://doi.org/10.1108/10662249710171805
Publisher
:MCB UP Ltd
Copyright © 1997, MCB UP Limited