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Internet: the marketing challenge of the twentieth century

Paul Herbig (Marketing Department, Graduate School of International Trade and Business Administration, Texas A&M International University, Laredo, Texas, USA)
Brian Hale (Marketing Department, Graduate School of International Trade and Business Administration, Texas A&M International University, Laredo, Texas, USA)

Internet Research

ISSN: 1066-2243

Article publication date: 1 June 1997

Abstract

The Internet has evolved into a dynamic source of information as well as an extraordinary marketing tool that is able to reach nearly any user. The Internet phenomenon has become a source for gathering timely information and converting data into profitable results at a faster rate for many firms and individuals in this revolutionary era of the twentieth century. Participants of the economy from households to foreign markets have found this dynamic phenomenal system to be a way to reach the masses with a large percentage of the Earth’s composite knowledge. Examines the revolutionary impact of the Internet on the discipline of marketing for the next decade and next century.

Keywords

Citation

Herbig, P. and Hale, B. (1997), "Internet: the marketing challenge of the twentieth century", Internet Research, Vol. 7 No. 2, pp. 95-100. https://doi.org/10.1108/10662249710165226

Publisher

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MCB UP Ltd

Copyright © 1997, MCB UP Limited