Virtual partners

Abstract

Describes how one company, National Semiconductor Corp., has take a major step forward maximizing the potential of the Internet for its own benefit. Explains how the company began by studying and identifying its customer base. They then developed a means of using the Web to identify the information their customers required, and supplying it. Outlines the advantages of this method of disseminating information over traditional methods.

Citation

Fojt, M. (1996), "Virtual partners", Internet Research, Vol. 6 No. 2/3, pp. 82-84. https://doi.org/10.1108/10662249610127355