This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000000004. When citing the article, please cite: Hugh Pattinson, Linden Brown, (1996), “Chameleons in marketspace: Industry transformation in the new electronic marketing environment”, Journal of Marketing Practice: Applied Marketing Science, Vol. 2 Iss: 1, pp .7 - 21.
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