TY  - JOUR
AB  - Purpose– The purpose of this paper is to examine whether Pine and Gilmore's four experience realms (4Es) are affected by web site features; the 4Es affect consumer emotional components of pleasure and arousal; and pleasure and arousal lead to enhanced web site patronage intention.Design/methodology/approach– For the main experiment, two stimulus web sites reflecting high experiential value and low experiential value were developed. Data were collected in a laboratory setting from 196 participants. An analysis of the causal model was conducted using the maximum‐likelihood estimation procedure of Analysis of Moment Structures (AMOS) for hypotheses testing.Findings– Using AMOS, the results indicated that web site features affected the 4Es and three of the 4Es (entertainment, escapist and esthetic experiences) influenced pleasure and/or arousal. Pleasure, arousal, entertainment, and esthetic experiences had direct effects on web site patronage intention.Practical implications– The results present an effective way to offer experiential value, which enhances web site patronage intention, to online retailers.Originality/value– This is the first empirical research to investigate the holistic process of the effects of product presentation on consumer responses towards an apparel web site that there is a clear need for further study.
VL  - 19
IS  - 1
SN  - 1066-2243
DO  - 10.1108/10662240910927858
UR  - https://doi.org/10.1108/10662240910927858
AU  - Won Jeong So
AU  - Fiore Ann Marie
AU  - Niehm Linda S.
AU  - Lorenz Frederick O.
PY  - 2009
Y1  - 2009/01/01
TI  - The role of experiential value in online shopping: The impacts of product presentation on consumer responses towards an apparel web site
T2  - Internet Research
PB  - Emerald Group Publishing Limited
SP  - 105
EP  - 124
Y2  - 2024/04/18
ER  -