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Consumer acceptance of online banking: an extension of the technology acceptance model

Tero Pikkarainen (Researcher in the Department of Information Processing Science, at the University of Oulu, Oulu, Finland)
Kari Pikkarainen ( Researcher in the Department of Information Processing Science, at the University of Oulu, Oulu, Finland)
Heikki Karjaluoto (Professor in the Department of Marketing at the University of Oulu, Oulu, Finland)
Seppo Pahnila (Lecturer in the Department of Information Processing Science, at the University of Oulu, Oulu, Finland)

Internet Research

ISSN: 1066-2243

Article publication date: 1 July 2004

Abstract

Advances in electronic banking technology have created novel ways of handling daily banking affairs, especially via the online banking channel. The acceptance of online banking services has been rapid in many parts of the world, and in the leading e‐banking countries the number of e‐banking contracts has exceeded 50 percent. Investigates online banking acceptance in the light of the traditional technology acceptance model (TAM), which is leveraged into the online environment. On the basis of a focus group interview with banking professionals, TAM literature and e‐banking studies, we develop a model indicating online‐banking acceptance among private banking customers in Finland. The model was tested with a survey sample (n=268). The findings of the study indicate that perceived usefulness and information on online banking on the Web site were the main factors influencing online‐banking acceptance.

Keywords

Citation

Pikkarainen, T., Pikkarainen, K., Karjaluoto, H. and Pahnila, S. (2004), "Consumer acceptance of online banking: an extension of the technology acceptance model", Internet Research, Vol. 14 No. 3, pp. 224-235. https://doi.org/10.1108/10662240410542652

Publisher

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Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited