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The use of a decomposed theory of planned behavior to study Internet banking in Taiwan

Ya‐Yueh Shih (Instructor at the Department of Information Management, MingHsin University of Science & Technology, Taiwan and a PhD student at the Institute of Information Management, National Chiao Tung University)
Kwoting Fang (Professor at the Department of Information Management, National Yunlin University of Science & Technology, Taiwan)

Internet Research

ISSN: 1066-2243

Publication date: 1 July 2004

Abstract

With the liberalization and internalization of financial markets, in terms of the entrance of the World Trade Organization, banks in Taiwan face pressures in service quality and administrative efficiency. Predicting customers’ intention to adopt Internet banking is an important issue. Attempts to understand how an individual's belief, embracing attitude, subjective norm and perceived behavioral control, can influence intention. Two versions of the model of the theory of planned behavior (TPB) – pure and decomposed – are examined and compared to the theory of reasoned action (TRA). Data are collected from approximately 425 respondents and structural equation modeling is used to analyze the responses. Results generally support TRA and TPB and provide a good fit to the data.

Keywords

Citation

Shih, Y. and Fang, K. (2004), "The use of a decomposed theory of planned behavior to study Internet banking in Taiwan", Internet Research, Vol. 14 No. 3, pp. 213-223. https://doi.org/10.1108/10662240410542643

Publisher

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Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited