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A framework and methodology for evaluating e‐commerce Web sites

Rian van der Merwe (Rian van der Merwe is Research Assistant and Student, School of Marketing, Curtin University of Technology, Perth, Australia.)
James Bekker (James Bekker is a Lecturer in Information Systems and Computer Simulation, Department of Industrial Engineering, University of Stellenbosch, South Africa.)

Internet Research

ISSN: 1066-2243

Article publication date: 1 December 2003


The corporate Web site is an indispensable part of any e‐commerce venture. If users find it difficult to do electronic transactions, they will visit another online source, or go to a physical source instead. Evaluating the performance of e‐commerce Web sites has received some attention in the past few years, but there is still a pressing need for a more comprehensive approach. This paper attempts to address this need by providing an e‐commerce Web site evaluation framework and method built on solid business principles, and using multidimensional scaling to analyse evaluation data and present the results in a graphic manner for easy interpretation.



van der Merwe, R. and Bekker, J. (2003), "A framework and methodology for evaluating e‐commerce Web sites", Internet Research, Vol. 13 No. 5, pp. 330-341.




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