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An exploratory study of advancing mobilization in the life insurance industry: the case of Taiwan’s Nan Shan Life Insurance Corporation

Pin Luarn (Pin Luarn is Associate Professor, in the Department of Business Administration, National Taiwan University of Science and Technology, Taipei, Taiwan, Republic of China.)
Tom M.Y. Lin (Tom M.Y. Lin is Associate Professor and in the Department of Business Administration, National Taiwan University of Science and Technology, Taipei, Taiwan, Republic of China.)
Peter K.Y. Lo (Peter K.Y. Lo is a PhD Candidate, in the Department of Business Administration, National Taiwan University of Science and Technology, Taipei, Taiwan, Republic of China.)

Internet Research

ISSN: 1066-2243

Article publication date: 1 October 2003

Abstract

The practical application of enterprise mobilization is the use of a wireless network system and equipment to allow employees to update information on demand. This study employs a case study method, using in‐depth interviews of 29 corporate managers and experts to understand the current state of mobilization in the life insurance industry. The study suggests a conceptual framework for mobilization in the life insurance industry, and formulates possible research propositions incorporating a number of variables. The study also suggests a total of ten key success factors for the implementation of mobilization in the life insurance industry.

Keywords

Citation

Luarn, P., Lin, T.M.Y. and Lo, P.K.Y. (2003), "An exploratory study of advancing mobilization in the life insurance industry: the case of Taiwan’s Nan Shan Life Insurance Corporation", Internet Research, Vol. 13 No. 4, pp. 297-310. https://doi.org/10.1108/10662240310488979

Publisher

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MCB UP Ltd

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