Extending the capabilities of Internet‐based research: lessons from the field

Peter Tingling (Peter Tingling is a Doctoral Candidate (MIS) at Richard Ivey School of Business, University of Western Ontario, London, Canada.)
Michael Parent (Michael Parent is Associate Professor of MIS in the Faculty of Business Administration, Simon Fraser University, Vancouver, Canada.)
Michael Wade (Michael Wade is Assistant Professor of MIS at Schulich School of Business, York University, Toronto, Ontario, Canada.)

Internet Research

ISSN: 1066-2243

Publication date: 1 August 2003


The ubiquity of the Internet and e‐mail has resulted in a burgeoning interest in their potential for academic research. This paper summarizes the existing practices of Internet research and suggests extensions to them based on the design and administration of a large‐scale, national Web survey. These extensions include consideration of new capabilities such as adaptive questions and higher levels of flexibility and control. Lessons learned include the use of a modular design, management of Web traffic, and the higher level of communication with respondents.



Tingling, P., Parent, M. and Wade, M. (2003), "Extending the capabilities of Internet‐based research: lessons from the field", Internet Research, Vol. 13 No. 3, pp. 223-235. https://doi.org/10.1108/10662240310478231

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Copyright © 2003, MCB UP Limited

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