TY  - JOUR
AB  - Since the beginnings of the computing era it has been suggested that firm performance could be enhanced by the use of information technology which would help firms to score better on such indicators as productivity, profitability and market share. TCP/IP or the Internet are examples of the technology that is now available to help firms pursue their strategic aims. So far, however, their effects remain uncertain. In this paper we attempt to provide some evidence regarding the impact of the Internet on competitive advantage in a non “dot.com” industry in Spain. We also offer some ideas that may help to explain the role of the Internet as a competitive tool in modern firms.
VL  - 12
IS  - 5
SN  - 1066-2243
DO  - 10.1108/10662240210447146
UR  - https://doi.org/10.1108/10662240210447146
AU  - Rosa del Aguila Obra Ana
AU  - Bruque Cámara Sebastián
AU  - Padilla Meléndez Antonio
PY  - 2002
Y1  - 2002/01/01
TI  - Internet usage and competitive advantage: the impact of the Internet on an old economy industry in Spain
T2  - Internet Research
PB  - MCB UP Ltd
SP  - 391
EP  - 401
Y2  - 2024/04/19
ER  -