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Internet usage and competitive advantage: the impact of the Internet on an old economy industry in Spain

Ana Rosa del Aguila Obra (Senior Lecturer in Management at the University of Malaga, Malaga, Spain)
Sebastián Bruque Cámara (Associate Professor in Management at the University of Jaen, Jaen, Spain)
Antonio Padilla Meléndez (Senior Lecturer in Management and Head of the E‐business Research Project Team at the University of Malaga, Malaga, Spain)

Internet Research

ISSN: 1066-2243

Article publication date: 1 December 2002

3981

Abstract

Since the beginnings of the computing era it has been suggested that firm performance could be enhanced by the use of information technology which would help firms to score better on such indicators as productivity, profitability and market share. TCP/IP or the Internet are examples of the technology that is now available to help firms pursue their strategic aims. So far, however, their effects remain uncertain. In this paper we attempt to provide some evidence regarding the impact of the Internet on competitive advantage in a non “dot.com” industry in Spain. We also offer some ideas that may help to explain the role of the Internet as a competitive tool in modern firms.

Keywords

Citation

Rosa del Aguila Obra, A., Bruque Cámara, S. and Padilla Meléndez, A. (2002), "Internet usage and competitive advantage: the impact of the Internet on an old economy industry in Spain", Internet Research, Vol. 12 No. 5, pp. 391-401. https://doi.org/10.1108/10662240210447146

Publisher

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MCB UP Ltd

Copyright © 2002, MCB UP Limited

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