TY  - JOUR
AB  - Web sales reached over 30 billion dollars in the year 2001. This study explores the differences between heavy, medium, and light Web users in terms of their beliefs about Web advertising, attitudes toward Web advertising, purchasing patterns, and demographics. They lead to a more positive attitude toward Web advertising, which likely leads to more frequent Web purchasing and higher dollars spent on these purchases, suggesting marketers should consider consumer Web usage in their targeting efforts.
VL  - 12
IS  - 2
SN  - 1066-2243
DO  - 10.1108/10662240210422549
UR  - https://doi.org/10.1108/10662240210422549
AU  - Korgaonkar Pradeep
AU  - Wolin Lori D.
PY  - 2002
Y1  - 2002/01/01
TI  - Web usage, advertising, and shopping: relationship patterns
T2  - Internet Research
PB  - MCB UP Ltd
SP  - 191
EP  - 204
Y2  - 2024/04/20
ER  -