TY  - JOUR
AB  - In e‐commerce, trust becomes an essential prerequisite for customer relationship building. Drawn from established theoretical work on trust and relationship marketing, a model is proposed aiming to help in highlighting the differences between traditional and e‐commerce and to facilitate thinking as to how trust can be built in virtual environments. Conceptualized in the context of an electronic servicescape, the model helps to demonstrate how agent and virtual reality technologies can facilitate the expressiveness required for the formation of trust through iterative interaction with promises being made, enabled and fulfilled.
VL  - 11
IS  - 4
SN  - 1066-2243
DO  - 10.1108/10662240110402777
UR  - https://doi.org/10.1108/10662240110402777
AU  - Papadopoulou Panagiota
AU  - Andreou Andreas
AU  - Kanellis Panagiotis
AU  - Martakos Drakoulis
PY  - 2001
Y1  - 2001/01/01
TI  - Trust and relationship building in electronic commerce
T2  - Internet Research
PB  - MCB UP Ltd
SP  - 322
EP  - 332
Y2  - 2024/05/13
ER  -