Creating a digital marketspace presence: lessons in extranet implementation

Abstract

Aims to establish a basic conceptual framework for understanding extranet implementation guidelines. Provides a specific case using VF Playwear, Inc.’s HealthTexbtob.com, a business‐to‐business extranet for linking VF with its customers. Owing to the heavy pressure to create a Web presence in the digital marketspace, some firms have found it beneficial to work with e‐business solution providers that can assist them through the critical points of the development life cycle. VF Playwear, Inc. manufactures children’s clothing and is part of the VF Corporation umbrella that supplies such well‐known clothing brands as Wrangler, Lee, Rustler, Vanity Fair, and Vassarette, among others. Lessons learned by VF Playwear, Inc., in close collaboration with MERANT E‐Solutions (enterprise solutions) and Egility I‐Solutions (infrastructure solutions), are featured in this case study.

Citation

Angeles, R. (2001), "Creating a digital marketspace presence: lessons in extranet implementation", Internet Research, Vol. 11 No. 2, pp. 167-184. https://doi.org/10.1108/10662240110388206