The number and range of organisations developing a Web site is growing rapidly. Many of these Web sites are developed in‐houseeven though the skills and resources required for developing a successful site may not be available. It is argued that some of the limitations in terms of resources and skills inherent in the small‐scale in‐house development environment can be overcome through the adoption of an informal Web site development model and suitable usability methods. Presents an informal development model synthesised from a review of development case studies and published Web research literature. This model identifies the main stages and tasks of development. A review of information gathering and usability methods currently being employed is integrated into the model. The importance of understanding user and information provider needs is discussed. A number of common usability methods are then examined in greater detail. The appropriateness of the model and methods for the small‐scale in‐house development environment is considered.
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