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The development of B2C e‐commerce in Greece: current situation and future potential

Dimitris Kardaras (Dimitris Kardaras is a Lecturer in Information Systems at the School of Computing and Information Systems, South Bank University, London, UK.)
Eleutherios Papathanassiou (Eleutherios Papathanassiou is an Associate Professor in MIS at the Department of Business Administration, Athens University of Economics and Business, Athens, Greece.)

Internet Research

ISSN: 1066-2243

Article publication date: 1 October 2000



The development of Internet applications for business use is expected to change the way organisations operate, and improve their customer services. However, the potential of the Internet to improve customer satisfaction has not been studied, either in countries with well‐developed electronic markets or in countries in the early stages of e‐commerce. This article reports on the results of a survey of 120 companies in Greece. The aim of this study was to evaluate the potential of customer‐oriented Internet applications and to investigate how the Internet and e‐commerce can offer new opportunities for businesses to improve their customers’ satisfaction.



Kardaras, D. and Papathanassiou, E. (2000), "The development of B2C e‐commerce in Greece: current situation and future potential", Internet Research, Vol. 10 No. 4, pp. 284-294.




Copyright © 2000, MCB UP Limited

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