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Market‐based predictors of interactivity at Southeast Asian online newspapers

Brian L. Massey (Brian L. Massey is Assistant Professor, at the School of Communication Studies, Nanyang Technological University, Singapore.)

Internet Research

ISSN: 1066-2243

Article publication date: 1 August 2000

Abstract

Market‐based and press‐freedom variables were tested as predictors of “interactive” online journalism at the Web companions of 17 English‐language Asian newspapers. A multidimensional conception of interactivity was used in the analysis. The findings suggest that market‐based variables predict only certain facets of an online newspaper’s interactivity. Press‐freedom variables were not fruitful predictors.

Keywords

Citation

Massey, B.L. (2000), "Market‐based predictors of interactivity at Southeast Asian online newspapers", Internet Research, Vol. 10 No. 3, pp. 227-237. https://doi.org/10.1108/10662240010331966

Publisher

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MCB UP Ltd

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