Market‐based predictors of interactivity at Southeast Asian online newspapers
Article publication date: 1 August 2000
Market‐based and press‐freedom variables were tested as predictors of “interactive” online journalism at the Web companions of 17 English‐language Asian newspapers. A multidimensional conception of interactivity was used in the analysis. The findings suggest that market‐based variables predict only certain facets of an online newspaper’s interactivity. Press‐freedom variables were not fruitful predictors.
Massey, B.L. (2000), "Market‐based predictors of interactivity at Southeast Asian online newspapers", Internet Research, Vol. 10 No. 3, pp. 227-237. https://doi.org/10.1108/10662240010331966
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