Print and Internet catalog shopping: assessing attitudes and intentions

Leo R. Vijayasarathy (Leo R. Vijayasarathy is Assistant Professor at CIS College of Business, Colorado State University, Fort Collins, Colorado, USA.)
Joseph M. Jones (Joseph M. Jones is Assistant Professor in Marketing at the College of Business Administration, North Dakota State University, Fargo, USA.)

Internet Research

ISSN: 1066-2243

Publication date: 1 August 2000

Abstract

The use of print catalogs for direct marketing has a long history of success. Today, telecommunication networks, such as the Internet, offer the potential to reach a larger market through the use of online catalogs that could be dynamic, flexible, and consumer‐responsive. This paper reports the results of an empirical study that compared individuals’ attitudes and intentions to shop using print and Internet catalogs. The findings suggest that individuals perceived differences between the two catalog media on the shopping factors of reliability, tangibility, and consumer risk. Further, product value, pre‐order information, post‐selection information, shopping experience, and consumer risk emerged as the factors that influenced attitudes and intentions to shop using print and Internet catalogs.

Keywords

Citation

Vijayasarathy, L.R. and Jones, J.M. (2000), "Print and Internet catalog shopping: assessing attitudes and intentions", Internet Research, Vol. 10 No. 3, pp. 191-202. https://doi.org/10.1108/10662240010331948

Publisher

:

MCB UP Ltd

Copyright © 2000, MCB UP Limited

To read the full version of this content please select one of the options below

You may be able to access this content by logging in via Shibboleth, Open Athens or with your Emerald account.
To rent this content from Deepdyve, please click the button.
If you think you should have access to this content, click the button to contact our support team.