TY  - JOUR
AB  - Presents the findings of an empirical investigation of Internet shopping in Singapore. Specifically, Internet buying behaviour is compared between potential Internet buyers and non‐Internet buyers. It was found that the classification of different types of products and services will significantly influence the consumer choice between a retail store and Internet shopping mall. The types of products and services that are suitable for selling through the Internet are also identified. Generally, products and services that have a low outlay, are frequently purchased, have intangible value proposition, and relatively high on differentiation are more likely to be purchased via the Internet. Based on the analysis and results obtained from the study, some recommendations are presented to retailers who are interested in selling their products via the Internet.
VL  - 10
IS  - 2
SN  - 1066-2243
DO  - 10.1108/10662240010322894
UR  - https://doi.org/10.1108/10662240010322894
AU  - Phau Ian
AU  - Meng Poon Sui
PY  - 2000
Y1  - 2000/01/01
TI  - Factors influencing the types of products and services purchased over the Internet
T2  - Internet Research
PB  - MCB UP Ltd
SP  - 102
EP  - 113
Y2  - 2024/04/24
ER  -