TY - JOUR AB - Argues that understanding the psychological drivers behind SMS uptake among key user groups could open the door to a range of user‐centred applications capable of transforming handset usability – and hence operator revenues – for this inexpensive form of text messaging. Combines the findings of our own web‐based survey of SMS users with psychological evidence and research on related text‐based conversational systems to draw out lessons for a user‐based approach to the design of mobile phone handset displays that capitalise on the social affordances of SMS texting. VL - 21 IS - 5 SN - 1065-0741 DO - 10.1108/10650740410567545 UR - https://doi.org/10.1108/10650740410567545 AU - Reid Fraser J.M. AU - Reid Donna J. PY - 2004 Y1 - 2004/01/01 TI - Text appeal: the psychology of SMS texting and its implications for the design of mobile phone interfaces T2 - Campus-Wide Information Systems PB - Emerald Group Publishing Limited SP - 196 EP - 200 Y2 - 2024/04/23 ER -