Brands: the asset definition and recognition test

Abstract

This paper examines the boundary within which the recognition of an asset currently takes place. It proposes the establishment of a new boundary based upon “separability” which would allow internally created or home‐grown assets to be recognised on the balance sheet. It provides a new definition of brand assets so that, whether purchased separately or as part of goodwill or internally created by a business, brands can be recognised as assets within a new boundary.

Citation

Tollington, T. (1998), "Brands: the asset definition and recognition test", Journal of Product & Brand Management, Vol. 7 No. 3, pp. 180-192. https://doi.org/10.1108/10610429810222822