Journal of Product & Brand Management

ISSN: 1061-0421

Publication date: 1 August 1997


This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/03090569610130115. When citing the article, please cite: Paul Oakley, (1996), “High-tech NPD success through faster overseas launch”, European Journal of Marketing, Vol. 30 Iss: 8, pp. 75 - 91.


(1997), "Erratum", Journal of Product & Brand Management, Vol. 6 No. 4, pp. 260-274.

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Copyright © 1997, MCB UP Limited

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