This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/08876049610148567. When citing the article, please cite: Scott Edgett, Kim Snow, (1996), “Benchmarking measures of customer satisfaction, quality and performance for new financial service products”, Journal of Services Marketing, Vol. 10 Iss: 6, pp. 6 - 17.
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