This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/07363769610130891. When citing the article, please cite: Dennis Pitta, Frank Franzak, (1996), “Boundary spanning product development in consumer markets: learning organization insights”, Journal of Consumer Marketing, Vol. 13 Iss: 5, pp. 66 - 81.
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