TY  - JOUR
AB  - Presents a simple and concise survey method for measuring price sensitivity and illustrates its use by examining the relationship between innovativeness and price sensitivity within a specific product category. The results of a survey of 457 students revealed a negative relationship between fashion innovativeness and fashion price sensitivity, thereby confirming previous studies. Additional analyses showed that the individual scale items and the short summed scales operationalizing the constructs possessed discriminant validity, enhancing the credibility of the findings. Discusses applications of this self‐report method for measuring price sensitivity to other pricing issues.
VL  - 6
IS  - 3
SN  - 1061-0421
DO  - 10.1108/10610429710175682
UR  - https://doi.org/10.1108/10610429710175682
AU  - Goldsmith Ronald E.
AU  - Newell Stephen J.
PY  - 1997
Y1  - 1997/01/01
TI  - Innovativeness and price sensitivity: managerial, theoretical and methodological issues
T2  - Journal of Product & Brand Management
PB  - MCB UP Ltd
SP  - 163
EP  - 174
Y2  - 2024/04/25
ER  -