TY  - JOUR
AB  - The globalization of fashion brands has occurred as major fashion designer houses have expanded their product ranges and diversified into middle‐market diffusion lines. Central London has been the target for some of this development activity in the 1990s. Charts the growth of designer outlets in the UK capital with particular attention to foreign companies and their market‐entry strategies.
VL  - 6
IS  - 3
SN  - 1061-0421
DO  - 10.1108/10610429710175673
UR  - https://doi.org/10.1108/10610429710175673
AU  - Fernie John
AU  - Moore Christopher
AU  - Lawrie Alexander
AU  - Hallsworth Alan
PY  - 1997
Y1  - 1997/01/01
TI  - The internationalization of the high fashion brand: the case of central London
T2  - Journal of Product & Brand Management
PB  - MCB UP Ltd
SP  - 151
EP  - 162
Y2  - 2024/04/25
ER  -