The globalization of fashion brands has occurred as major fashion designer houses have expanded their product ranges and diversified into middle‐market diffusion lines. Central London has been the target for some of this development activity in the 1990s. Charts the growth of designer outlets in the UK capital with particular attention to foreign companies and their market‐entry strategies.
Fernie, J., Moore, C., Lawrie, A. and Hallsworth, A. (1997), "The internationalization of the high fashion brand: the case of central London", Journal of Product & Brand Management, Vol. 6 No. 3, pp. 151-162. https://doi.org/10.1108/10610429710175673Download as .RIS
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