TY  - JOUR
AB  - Explains the globalization of new products with the help of a global new product development model. Attempts to provide a framework for the new product development process, bearing in mind the increasing globalization of markets. Concludes that joint functioning of engineering, marketing, market research, R&D and management is needed from the first stage of product development.
VL  - 5
IS  - 6
SN  - 1061-0421
DO  - 10.1108/10610429610152822
UR  - https://doi.org/10.1108/10610429610152822
AU  - Yelkur Rama
AU  - Herbig Paul
PY  - 1996
Y1  - 1996/01/01
TI  - Global markets and the new product development process
T2  - Journal of Product & Brand Management
PB  - MCB UP Ltd
SP  - 38
EP  - 47
Y2  - 2024/04/20
ER  -