How should product managers’ job performance be evaluated in emerging product management systems?

Lea Prevel Katsanis (Assistant Professor of Marketing, Concordia University, Montreal, Quebec, Canada)
Jean‐Paul G. Laurin (Master of Science candidate, both at Concordia University, Montreal, Quebec, Canada)
Dennis A. Pitta (Associate Professor of Marketing at the University of Baltimore, Maryland, USA)

Journal of Product & Brand Management

ISSN: 1061-0421

Publication date: 1 December 1996

Abstract

Examines the types and characteristics of the new forms of the brand management system in marketing organizations as identified in previous research and previous existing research on performance appraisal systems. Draws linkages between the two systems to provide a framework for maximizing individual product manager’s performance, thereby maximizing overall organizational performance. Sets out a number of managerial implications and suggests areas for future research.

Keywords

Citation

Prevel Katsanis, L., Laurin, J. and Pitta, D. (1996), "How should product managers’ job performance be evaluated in emerging product management systems?", Journal of Product & Brand Management, Vol. 5 No. 6, pp. 5-23. https://doi.org/10.1108/10610429610152804

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Publisher

:

MCB UP Ltd

Copyright © 1996, MCB UP Limited

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