Product development in the late stages of a technology life cycle: lessons from the America’s Cup 1995

Lawrence C. Rhyne (Associate Professor in the Management Department, College of Business Administration, San Diego State University, San Diego, CA, USA)

Journal of Product & Brand Management

ISSN: 1061-0421

Publication date: 1 April 1996

Abstract

In the mature stage of product and technology life cycles, major breakthroughs in performance are difficult to achieve. However, a series of small incremental improvements may cumulatively make a significant difference. At this stage, execution of the best organizational practices becomes even more important. Uses team New Zealand’s extremely successful 1995 America’s Cup program to illustrate how these practices and success factors can be brought together in an effective high technology product design process. Identifies these factors and practices as high quality human assets, participatory leadership, sufficient resources, a climate of innovation, external scanning, interactive involvement with sophisticated users, and technology strategy and competitive strategy match.

Keywords

Citation

Rhyne, L. (1996), "Product development in the late stages of a technology life cycle: lessons from the America’s Cup 1995", Journal of Product & Brand Management, Vol. 5 No. 2, pp. 55-67. https://doi.org/10.1108/10610429610119450

Download as .RIS

Publisher

:

MCB UP Ltd

Copyright © 1996, MCB UP Limited

Please note you might not have access to this content

You may be able to access this content by login via Shibboleth, Open Athens or with your Emerald account.
If you would like to contact us about accessing this content, click the button and fill out the form.
To rent this content from Deepdyve, please click the button.