Product Piracy: : The Problem that Will not Go Away
Abstract
The phenomenon of product piracy, when examined against different cultural, social and developmental needs, may result in a moderation of traditional moral judgments that have tended to deprecate piracy at every conceivable opportunity. Outlines the magnitude of product piracy, notably in the Asian region, presents a delineation of the relevant terminology, discusses strategies used in preventing product piracy and examines alternative views on the ethics of the practice.
Keywords
Citation
McDonald, G. and Roberts, C. (1994), "Product Piracy: : The Problem that Will not Go Away", Journal of Product & Brand Management, Vol. 3 No. 4, pp. 55-65. https://doi.org/10.1108/10610429410073129
Publisher
:MCB UP Ltd
Copyright © 1994, MCB UP Limited