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Product Piracy: : The Problem that Will not Go Away

Gael McDonald (currently completing her doctorate at the Institute of Management in the London School of Economics and Political Science. Previously she was Associate Professor of Management with Asia Pacific International University in Hong Kong.)
and
Christopher Roberts (the Director of Conceptual Marketing Consultancy, Hong Kong.)

Journal of Product & Brand Management

ISSN: 1061-0421

Article publication date: 1 December 1994

6445

Abstract

The phenomenon of product piracy, when examined against different cultural, social and developmental needs, may result in a moderation of traditional moral judgments that have tended to deprecate piracy at every conceivable opportunity. Outlines the magnitude of product piracy, notably in the Asian region, presents a delineation of the relevant terminology, discusses strategies used in preventing product piracy and examines alternative views on the ethics of the practice.

Keywords

Citation

McDonald, G. and Roberts, C. (1994), "Product Piracy: : The Problem that Will not Go Away", Journal of Product & Brand Management, Vol. 3 No. 4, pp. 55-65. https://doi.org/10.1108/10610429410073129

Publisher

:

MCB UP Ltd

Copyright © 1994, MCB UP Limited

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